Determine the most effective marketing and business development activities with relationship data.
- The webinar provides an overview of machine learning and AI, the role of data scientists, and some of the common tools.
- Data sources can include campaign data, enterprise relationship management data, and marketing financial data, and the correlations between them can provide information on client segmentation and more.
- Example outcomes are shared to demonstrate the value of tracking opportunities to marketing and business development.
- Analytics
- Business development
- Client centricity
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