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Wilson Legal Solutions and Stanton Allen to Rebrand As Wilson Allen

Posted On

Mar 5 2019

Wilson Allen to help firms strengthen relationships, work more efficiently, and run more profitably by bringing together systems and data

NEWTOWN SQUARE, Pa., and LONDON, U.K. (March 5, 2019) – Wilson Legal Solutions and Stanton Allen Ltd., which merged in 2018, today announced that the two companies will begin operating under the brand name Wilson Allen, effective April 1, 2019. The name was chosen to better reflect the melding of the two organizations, their growing non-legal customer base, and their commitment to clients across industries.

U.S.-based Wilson Legal Solutions is a leading provider of software and services that help professional services organizations improve business performance. U.K.-based Stanton Allen is a leading customer relationship management (CRM) and business development consultancy that provides related software and services to professional services firms. By combining the technical competencies and systems expertise of both organizations, the new Wilson Allen team is uniquely positioned to help professional services firms face ever-increasing pressure to grow and be profitable.

“Businesses everywhere are redefining how they go to market. Professional services firms are no exception – and they’re working very hard to figure out how to do this well,” says Norm Mullock, VP, Strategy, Wilson Legal Solutions. “What’s needed is a new way of thinking about client engagement management, including new systems and broader performance measurement. Firms are going to have to focus more on business development and client success – not just utilization, realization, and margin – and I believe there’s no one better positioned than Wilson Allen to help firms make this transition.”

Michael Warren, founder of Stanton Allen and VP of the business development practice at Wilson Legal Solutions, concurs: “To put it plainly, firms need to evolve. Those that keep systems, data, and processes in silos are missing out on opportunities to enhance performance. By aligning software and drawing data from a wide array of systems, firms can manage the full life cycle of client engagement more effectively to strengthen relationships and run more profitably.”

Bruce Wilson, CEO and managing director of Wilson Legal Solutions, believes helping firms adopt a multidisciplinary approach to business management is right in Wilson’s wheelhouse. “Bringing together systems and data has an inherent complexity that requires more than a cursory knowledge of software and business processes to tackle with any finesse,” he explains. “Both Wilson Legal Solutions and Stanton Allen have worked deep in the operational and technical trenches for many years, across industries and hundreds of client engagements. No other business can offer our combination of skills and expertise to help firms stay current with evolving market pressures and demands. It’s been our approach to business from the founding of Wilson Technology in 1987 to the launch of Stanton Allen in 2008 and Wilson Legal Solutions in 2009, and now as we forge ahead as Wilson Allen.”

The new organization will continue to operate from its seven offices across the United States, Canada, and the U.K. Its headquarters will be at the company’s current location in Newtown Square, Pa. Beginning in April 2019, Wilson Legal Solutions and Stanton Allen will transition their websites and social media accounts as follows:

About Stanton Allen

Stanton Allen was established in 2008 by a team with extensive experience working with and for international professional services firms. It helps companies maximize their return on investment in CRM. The firm provides support and advice related to CRM vision and strategy, data management strategy and implementation, data integration, data cleaning and data management, report development, marketing communications and e-marketing strategy and implementation, and CRM training and education. For information, visit www.stantonallen.co.uk.

About Wilson Legal Solutions

Wilson Legal Solutions offers law firms and professional services organizations an unprecedented range of software, strategic consulting, and implementation services to strengthen business performance. Our focus is on empowering firms to enhance client life cycle management by using data and software more effectively — from business development and client acquisition to service delivery and operations, to billing and collections. We’ve worked successfully with over 700 organizations globally, enabling them to gain greater insight from their existing data and execute more effectively based on those insights. For information, visit www.wilsonlegalsol.com.

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