Former law firm director of business intelligence to apply expertise in large-scale CRM transformation to Wilson Allen’s US-based CRM team

NEWTOWN SQUARE, Pa. (January 23, 2020) – Wilson Allen, provider of consulting services and software that enable professional services firms to enhance business performance, today announced that Anne Reavis has joined the company as a CRM consultant. In this capacity, Reavis will work as part of Wilson Allen’s US-based CRM team in a strategic consulting role to support the successful delivery of CRM implementation and transformation projects.

Reavis joins Wilson Allen from Womble Bond Dickinson (US) LLP, where she served as director of business intelligence with responsibility for Womble’s business intelligence, CRM and e-marketing platforms. She brings nearly 15 years of legal technology expertise to her new post.

“We see law firms placing increased emphasis on CRM in 2020 to support their business development strategies. As such, we anticipate a huge upswing in activity for our CRM team and wanted to get ahead of demand by hiring Anne,” says Michael Warren, VP of Wilson Allen’s CRM practice. “Her understanding of the drivers and challenges related to large-scale CRM projects and how to successfully navigate them will be of great value to our clients and our team.”

Wilson Allen’s CRM team has completed more than 200 CRM projects for law firms worldwide and calls 43 of the UK Top 100 and 30 of the AmLaw 200 law firms as clients. Its CRM team has created a portfolio of best-in-class services and solutions that meet the specific CRM and data management needs of professional services firms. What differentiates the firm’s capabilities is a unique mix of strategic consulting and an unrivaled technical team skilled in CRM integrations, report building, training, data management, and data quality services.

“The CRM landscape is undergoing dramatic change. Firms need to understand what options are available when investing in technology and then how to streamline the implementation to shorten time to value. Having worked with Wilson Allen as a client for more than six years, I can think of no other firm better suited to the task,” Reavis says. “I’m excited to join the company and contribute my experience to strengthen the CRM team’s considerable skills and provide firms with greater peace of mind knowing they’re working with people who truly understand their needs.”

Reavis holds a degree in Computer Information Systems and Marketing and is based in Winston Salem, North Carolina.

About Wilson Allen

Wilson Allen offers law firms and professional services organizations an unprecedented range of software, strategic consulting, and technical services for optimizing client life cycle management. Our specialized expertise helps firms break down the silos across software, data, and processes, enabling firms to build stronger relationships, work more efficiently, and run more profitably.