Wilson Allen – Data Science and Data Analytics2022-09-02T11:04:11+00:00

Welcome to the Innovation Forum: all about DATA

Our aim is to bring people together in a community with a common goal of learning and sharing ideas to drive innovation – in all things OPERATIONS in law firms and professional services organizations. We’re seeing renewed emphasis on Data and Data Science right now. Data governance. Stewardship. Hygiene. And of course, analytics and science. In this forum, our experts in those areas will dive in and share real-life examples of some of the latest-and-greatest things we’re working on.

Anne Reavis, Baker Botts
Innovation Forum

During each monthly session we will discuss a whole new world of opportunities that exist in your data. Register, join us live and bookmark this page to watch the recordings. If you have suggestions for future topics send your questions to data@wilsonallen.com.

Join Us Every Month for our sessions

Our Data Science Innovation Forum, brings together subject matter experts who discuss the possibilities of data and how they are using data science to mine through disparate data sources to bring new insights to light.

Next Innovation Forum: ROI on Marketing and BD Efforts

During this discussion, we will explore the ability to thread together marketing and business development’s activities with relationship data to find which efforts drive new business. Using existing sources like the CRM, PMS, and campaign systems, we add relationship data to the mix to get even greater clarity on ROI. Data is power! So come to this session to share ideas and take away example outcomes that can convince the most skeptical of principals and attorneys the value of tracking opportunities to marketing and business development.


IF YOU MISSED IT! Innovation Forum: Client Segmentation on Financials

Whether your firm has started investing in bringing your data sources together or not, disparate data is a pain point for most. And the reality is, making data-driven decisions to drive growth, improve client relationships and increase revenue is the way of the future. But how do we bring all this data together to get there?

In this session, Client Segmentation on Financials, we will share our model on how to value clients using recency, frequency, and monetary data points.

With Greg Murphy, VP Innovation

Watch Now! Wrong-Fit client segmentation

Watch this video – Liz describes how to leverage a data lake to combine previously siloed data from disparate systems, and build a holistic definition of (in this example) client health from a broad range of features.

Liz built this model to establish metrics to identify & segment clients by client health – bringing together data from financials systems (3E), sentiment scores (Clearlyrated), relationship strength (Introhive), and opportunities data (Salesforce). The algorithm groups the data points, each representing a client, into segments sharing similarities across the feature set. Through machine learning and data science, Liz has broken down a problem that wouldn’t be possible for a human to complete – taking 500, 1000, 2000 clients, and within seconds categorizing them into actionable client segments. Then you can drill down into the ‘wrong-fit’ segment – prompting decisions and actions that may then be appropriate – whether to funnel resources away from them into an ‘opportunity’ client segment or use this as an intervention opportunity for clients at risk – you’re now making these decisions backed by DATA.

With Liz McLaughlin, Data Science Associate

Articles & Case Studies

How the move to the cloud creates faster time-to-value analytics and more powerful business insights

Article by: James Baldassarra (VP, Data Sciences) and Liz McLaughlin (Data Scientist) When we think about traditional business intelligence or analytics solutions, there are well-trodden methods for data extraction, manipulation and storage that have matured over several decades. But today, thanks to the [...]

Allen Matkins, case study

Data from multiple systems gives attorneys access to insightful information for Allen Matkins

Find out how prominent Californian law firm, Allen Matkins, worked with Wilson Allen to break down data silos between key line-of-business systems to give lead attorneys rapid visibility into their client accounts.

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