Business Analytics
Partner with Wilson Allen’s data and analytics team to make
better business decisions across the complete client engagement life cycle.
Unlock insight with Wilson Allen
With the marketplace for legal services becoming increasingly competitive – the need for a data-backed business strategy is urgent. Firms worldwide are looking to make better use of technology to enhance business performance. By extending the firm’s analytic capabilities, you can find unprecedented levels of insight to make better business decisions across the complete client engagement life cycle.

Discover, connect, and combine siloed and unstructured data
Use AI and machine learning to perform analytics and drive revenue
Visualize the resulting data mashups to meet self-service analysis needs
Combine disparate data to measure client engagement and strengthen relationships
Business Analytics the Wilson Way
Wilson Allen brings decades of experience in systems integration, data modeling, visualizations, and analytics to partner with firms to deliver faster against its analytic roadmap. We bring developers, business analysts, domain expertise, data science, and facility with the best-of-breed technologies that you need to achieve your goals.
The Wilson Way works because it’s unique — and built to be better than traditional approaches to BI:
Approach & Context
We focus on the full client engagement life cycle – well beyond traditional, finance-centric data and metrics. Our decades of business development and acceptance experience makes us uniquely qualified to help firms not only develop data, but utilize insight.
Scoping & Delivery
We do “standard”. From utilization and realization through profitability and working capital management, we can help implement best practices. We can also help firms deliver on the unique projects in business development (client engagement, campaign analysis, relationship strength, pricing, etc) as well as business acceptance/intake and client feedback.
Technology & Data
The Wilson Way is technology neutral. Firms have already selected warehousing, dashboarding, reporting, and visualization tools. We help firms evaluate new technology where available but emphasize driving greater value from existing investments. Our partnerships, with Microsoft and most of the major and emerging technology providers in the industry, mean that we are well placed to advise firms on their roadmaps. Plus our roots in data integration and governance make us an invaluable partner to CIOs who worry about creating data “Frankensteins”.
Finally, firms looking to modernize the technology approach in analytics find Wilson to be an ideal partner. Regardless of your firm’s position on the analytics maturity curve, our approach is simple:
Assess the current state
Assist in developing short- and long-term roadmaps
Extend the capabilities native to the firm in executing on the roadmap
Rinse and repeat
In this three-part webinar series, Wilson Allen’s business and analytics experts will demonstrate how finance, IT, and marketing professionals can apply advanced analytics and artificial intelligence to make better business decisions across the complete client engagement life cycle.
Practical Uses of AI to Mine Firm Data for Finance and Legal Marketing
Who should attend? Finance and marketing professionals
Law firms are moving away from rigid data warehouses in favor of nimbler data models that allow for easier access and a broader view of data. In this session, Greg Murphy and Bo Yancey will demonstrate how to perform self-service analytics to strengthen client relationships and drive revenue. You’ll see how to use Microsoft Power Query to discover, connect, combine, and refine data sources and then visualize the resulting data mashups in Excel and Power BI. Murphy showcases sentiment analysis capabilities that correlate quantitative feedback scores with qualitative feedback, the strengths of a business relationship, and lawyer behavior. The resulting data mashups combine sentiment with traditional performance metrics to help firms identify areas for improvement.
Pandemic-Specific Revenue Projections: New Models for Greater Accuracy
Who should attend: Finance professionals
Lessons from the 2008 recession can inform what might happen as a result of the global pandemic – this time with a much better degree of confidence than anything that was available then.
In this webinar, Greg Murphy and Bo Yancey demonstrate how prior benchmarks—such as the performance around collections – can be used to make more accurate assessments of business projections for 2020 and beyond. Murphy walks through the approach, tools, and output that can lend finance and management a greater degree of confidence in what revenue and profit will be.
With an emphasis on machine learning and data science, the session will show how firms can apply artificial intelligence to analytics to enhance decisions.
Unlocking Insight with Azure AI and Cognitive Services
Who should attend: IT professionals
In this session, Greg Murphy and Norm Mullock offer a detailed look at AI and machine learning models that firms can use to make better business decisions. Murphy will explain how several tools within the Microsoft Azure Cognitive Services family enables firms to perform detailed machine learning analysis on previously siloed and unstructured data. This includes a Form Recognizer that processes documents such as PDFs from unstructured data into structured databases that are ready for analysis. He’ll also explain the Text Analytics service that can be used to uncover insights such as sentiment, entities, and key phrases in unstructured text. The result is live, integrated databases that can be visualized in Microsoft Power BI, providing valuable insight firms can use to enhance business relationships and increase process efficiency.

Dashboard in a Day
Partner-delivered Microsoft coursework: A one-day, hands-on workshop for business analysts that covers the full capabilities of Power BI. Learn more >
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Let’s Get Started
Learn how our team can help you streamline processes, gain a competitive advantage, and stay focused on the bottom line.
Let’s Get Started
Learn how our team can help you streamline processes, gain a competitive advantage, and stay focused on the bottom line.