Accomplished legal technology professional will focus on developing specifications and requirements to customizeconfigure, and implement CRM products

NEWTOWN SQUARE, PA (August 11, 2021 )…

Wilson Allen announced today that Ben Masters has joined the company to serve as a Senior Technical Consultant, providing firms with a range of assistance including marketing technology, operations consultation, application integration, and software implementation.  Masters is a successful IT professional with over 20 years of experience and a solid track record in understanding, transforming, and improving business processes. He specializes in the introduction of marketing systems, solutions, and integrations.  Masters is based in the United Kingdom but will work across multiple geographies to serve Wilson Allen’s diverse client base.  

“Ben brings a broad base of knowledge and experience to his role at Wilson Allen that will be of great value to our clients,” says Michael Warren, VP of Wilson Allen’s CRM Practice. “He understands the unique challenges professional services firms face, particularly related to global marketing and business development solutions, having served in senior technical roles at Intapp,, and LexisNexis Interaction. We know our clients will enjoy working with Ben and will benefit from his expertise.” 

Most recently, Masters was Solutions Engineer with Intapp and was responsible for providing expert guidance and support to clients in the delivery of solutions as well as supporting and progressing customers’ cloud transformation strategies. In prior roles with and Lexis Nexis, he led implementation teams that delivered technical solutions focused on Interaction and Microsoft Dynamics.  He facilitated the successful planning and deployment across all implementation phases including data migrations, integrations, authentication, workflow, intake, and business intelligence.  This included the integration of new systems with existing systems and processes.   

Wilson Allen’s CRM team has completed more than 200 CRM projects for law firms worldwide and counts 43 of the UK Top 100 and 30 of the AmLaw 200 law firms as clients. Its CRM team has created a portfolio of best-in-class services and solutions that meet the specific CRM and data management needs of professional services firms. What differentiates the firm’s capabilities is a unique mix of strategic consulting and an unrivaled technical team skilled in CRM integrations, report building, training, data management, and data quality services. 

“The CRM landscape is undergoing dramatic change. Firms need to understand what options are available when investing in technology and then how to streamline the implementation to shorten time to value.” Masters said. “I am excited to join Wilson Allen and look forward to offering my expertise in building relationships, providing out-of-the box thinking, and offering firms greater peace of mind that they are collaborating with a partner that truly understands their needs.” 

Connect with Ben on LinkedIn

About Wilson Allen

Wilson Allen offers software and services that enable law firms and professional services organizations to run their businesses better. We leverage relationships with prominent industry partners and apply deep subject-matter expertise to help firms build stronger relationships, work more efficiently, and run more profitably. 

Long recognized as a leader in time and billing applications, Wilson Allen has dramatically expanded its breadth of offerings in recent years. Our world-class CRM consultants help firms optimize data and processes to identify, win, and keep high-value clients. Proven professional and technical services teams develop and implement software solutions to help firms stay competitive, relevant, and profitable. Innovative business and analytics experts help firms access, analyze, and share data to drive smarter business decisions. Together we break down the silos across software, data, and processes at each stage of the client life cycle to enable a more strategic approach to operations and better business performance.