Michael Warren, VP of Wilson Allen’s CRM practice, has dedicated his career to helping professional services firms successfully implement CRM. In his role at Wilson Allen, Michael helps firms identify the critical success factors for their CRM and then implement simple, practical, and realistic measures to achieve them.

He is the co-founder of Stanton Allen, which merged with Wilson Legal Solutions in 2018 to form Wilson Allen. Previously, Michael worked with LexisNexis focusing on InterAction projects and with Tikit in data client services.

As technology quickly advances and there is an increasing amount of choice in the business development market place, it has become more critical that firms identify the critical success factors for their business development technology and then implement simple, practical and realistic measures to achieve them. Michael specializes in helping firms to do just that by using his extensive knowledge and experience of the technology in the market to create a detailed roadmap and information management plan for success.