Unlocking the Data Behind Your Marketechture

Presented by iKaun and Wilson Allen

Date: 12 August 2021

Time: 9:00 AM PST | 12:00 AM EST | 5:00 PM BST

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The professional services industry is more competitive today than it ever has been. Defining and pressing a firm’s competitive advantage is about more than simply acquiring and implementing technology. It is essential that firms are able to unlock the power of their data, knowledge and experience.

Firms are also thinking much more about how they measure success with rising emphasis on value-based metrics rather than the traditional time and materials, performance-based data points. It is increasingly important to understand the value that your clients derive from your knowledge and to do that successfully, firms must have robust experience management strategies in place.

Join us for this webinar where we will be discussing some of the challenges that firms have when it comes to harnessing the power of their expertise and knowledge and using that data to identify and exploit business development opportunities.

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Meet the Panelists

Simone Hughes

Director, Business Development and Marketing

Gowling WLG

Simone Hughes has focused her career on optimizing client and employee experience to drive value-based results for complex professional services organizations. After working with bankers, actuaries and HR professionals, her current passion is law firms, lawyers, law schools and legal marketers. She is currently co-leading business development and marketing for Gowling WLG, a global law firm of over 1400 lawyers and 19 offices.

Simone has worked in most areas of an organization from front-line sales and service to back office operations to branding and strategic planning. This broad and deep experience allows her to cut across silos and uncover what differentiates, unites, attracts and influences growth. Continuous disruption and change have influenced Simone’s more than 20 years of leadership to be purpose-led, agile, empathetic and resilient.

Music, athletics, years of judging skating nationally, Board work for affordable housing and volunteering at rodeos, laid the foundation for excellence, creativity, governance and a strong work ethic. Simone loves to give back to emerging generations. She spent eight years as an adjunct professor of Communications at Niagara University (NY) and will start her fourth year as a sessional lecturer at University of Calgary’s Law School (AB).

Kathryn Whitaker

Chief Marketing Officer

Burr & Forman

Kathryn Whitaker has 17 years of experience in legal marketing and business development and is currently the Chief Marketing Officer for Burr & Forman, a law firm of 350 attorneys across eight states. She works closely with firm leadership and other administrative departments to drive performance improvement firmwide. A results-oriented professional, Kathryn prioritizes operational excellence in the marketing department by effectively leveraging its key resources – people, processes, and technology. She develops and implements marketing and business development plans, while overseeing efforts to facilitate cross-office and cross-practice collaboration for the benefit of firm clients. Kathryn also manages branding and marketing strategy, including communications, media, and public relations.

A proud Clemson University graduate, avid reader, and average competitive tennis player, Kathryn lives in Charleston, South Carolina and enjoys both corporate and leisure travel. In 2020, Kathryn was the Democratic nominee for South Carolina Senate District 37. Though she lost the election, she remains an active participant in her community, serving on the Town of Mount Pleasant’s Culture, Arts & Pride Commission; the Steering Committee for Trident United Way’s Women United; and Seacoast Church’s volunteer Dream Team. Kathryn and her husband, Gabe, have been married for 16 years and have two children.

Michael Warren

Vice President, Client Development and Intake

Wilson Allen

Michael Warren serves as VP of client development and intake, having previously served the company as VP, CRM practice. Michael has dedicated his career to helping professional services firms successfully implement CRM. In his role at Wilson Allen, Michael leads the teams that help firms define critical success factors for business development, client and matter intake, and risk management, and that assist firms with selection and implementation of software solutions, implementation of business practices, and design and implementation of simple, practical, and realistic measures to drive success.

Jason Noble

President & CEO

ikaun

As President of Ikaun, Jason drives the daily innovation pipeline that fuels ikaun’s client solutions and successes. Having started his career as a hard-core software engineer, Jason understands the nuts and bolts of complex, mission critical business solutions but brings a unique perspective on how technology drives growth and profitability. Jason has spent over twenty years helping clients such as Microsoft, World Bank, Orrick, Kirkland & Ellis, Reed Smith, KPMG, and the US Navy maximize their information, make better decisions, and utilize .technology as a strategic differentiator.