Join us at the 27th Annual Marketing Partner Forum
We are excited to be sponsors at the 27th Annual Marketing Partner Forum, in Miami. If you are attending, we hope to meet with you to discuss the ways in which Wilson Allen can help your firm make better use of technology in 2020 and beyond.
Join Michael Warren, VP, CRM Practice on the partner track, Friday, January 24:
Where CRM Tech Meets Business Strategy
Law firms are at a genuine tipping point in how technology can drive success and revenue generation. Until now the bar has been set low. Most firms have only tried to manage their marketing communications, but for the first time, data is cool and firms have realized that!
Fundamentally, however, when it comes to building relationships with clients there are only so many things you can do. You can write to them, phone them, visit them, or get them to visit you! So, the challenge to firms is how to grasp the opportunities that technology presents to strengthen these fundamentals and use it more effectively than the competition.
As artificial intelligence, power business intelligence, and big data take hold, now is the time to see how you can use these technologies to deliver success. In this session, Michael Warren, VP, CRM Practice at Wilson Allen, will share his perspective based on more than 20 years of experience and several “revolutions” of technology in professional services client relationship management and technology to explain how firms can do just that.
- How a zero-entry data management model can be deployed to drive engagement with your attorneys and ultimately, your clients
- What role true marketing automation can play in the future of law firm CRM
- How to tie the implementation of CRM technology back to your business development strategy to drive success and revenue generation